Pricing·April 28, 2026
How to Know If Your Wedding Florals Are Actually Profitable
Most florists don't know their real wedding florist pricing margin until after the event. Here's the math to know before you order a single stem.
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For working florists.
Pricing, operations, and stories from the stem-side of the business.
Pricing·April 20, 2026
How to Price a Wedding Arch Without Leaving Money on the Table
Wedding arch pricing is where most florists lose margin. Here's the exact cost-plus-markup formula to price every arch from the stem up.
Read →Pricing·April 15, 2026
The Working Florist's Pricing Guide for 2026
Wholesale costs are up. Here's the complete florist pricing guide for 2026: markup by category, labor rates, hidden costs, and how to hold your price.
Read →Education·April 5, 2026
What Is a Flower Recipe (And Why Every Florist Needs One)
A flower recipe is the foundation of consistent, profitable floristry. Here's what a flower recipe actually is, how to build one, and why it matters.
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