Operations·April 29, 2026
5 Things Wedding Florists Waste Time On (And How to Stop)
Five specific florist business time drains that cost real hours every week, with practical fixes for each, whether you use software or a legal pad.
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For working florists.
Pricing, operations, and stories from the stem-side of the business.
Pricing·April 28, 2026
How to Know If Your Wedding Florals Are Actually Profitable
Most florists don't know their real wedding florist pricing margin until after the event. Here's the math to know before you order a single stem.
Read →Comparison·April 26, 2026
Looking for a Curate Alternative? What Solo Florists Actually Need
Curate repriced to $275/month minimum in 2025, pricing out solo florists. Here's what to look for in a Curate alternative and what actually fits a one-person operation.
Read →Operations·April 22, 2026
The Real Cost of Building a Wedding Proposal in Canva
Most event florists build wedding proposals in Canva. Here's what that workflow costs in time, what gets missed when proposals aren't linked to recipe costs, and what to do instead.
Read →Pricing·April 15, 2026
The Working Florist's Pricing Guide for 2026
Wholesale costs are up. Here's the complete florist pricing guide for 2026: markup by category, labor rates, hidden costs, and how to hold your price.
Read →Operations·April 10, 2026
Why Florists Overbuy (And the Simple Fix)
Overbuying is the silent margin killer in most flower businesses. Here's what drives it, what it actually costs, and how to fix your florist inventory habits.
Read →Education·April 5, 2026
What Is a Flower Recipe (And Why Every Florist Needs One)
A flower recipe is the foundation of consistent, profitable floristry. Here's what a flower recipe actually is, how to build one, and why it matters.
Read →Stories·March 28, 2026
From Spreadsheet to Stem Software: One Florist's Story
Heather ran her flower studio on spreadsheets for two years. Here's what changed when she switched to florist software built around her real workflow.
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